Dr. Brandt Suicide Awareness Campaign
Following the success of the previous social media campaign, the Dr. Brandt Foundation decided to build on the momentum of a building newly engaged audience that was now attuned to the issues of Mental Health Awareness and Suicide. In September 2017, the #sayiloveyou campaign was launched on Dr. Brandt digital channels with the same calls to action as the previous #oneloveoneheart campaign. With a far more direct message and a comprehensive activation plan that included Digital, PR, Influencer Marketing, and Guerilla Marketing efforts, the #sayiloveyou campaign achieved it's KPI's with 5,800 posts from online users (+2K YTD), 6 million impressions on instagram, and 50.5 million impressions on digital third party channels that included Refinery 29, Instyle Magazine, and WWD.
Client: Dr. Brandt Foundation
Content Production: Botbox
Creative Direction and Campaign Management: Keran Look Loy
Marketing Launch Campaign
In August 2017 Dr. Brandt Skincare released it's revolutionary new needles no more® NO MORE BAGGAGE™ eye de-puffing gel. A groundbreaking second skin technology that instantly reduces the look of bags, puffiness, and dark circles, a strong activation was planned and executed for the product launch. Below are screenshots of some of the content that was produced for the launch.
Client: Dr. Brandt Skincare
Content Production & Creative Direction: School House Creative Agency
Product Manager: Keran Look Loy
#ONELOVEONEHEART (SEPTEMBER 2016)
As a managing lead of the Dr. Brandt Foundation one of my main objectives is to continue executing initiatives that speak to the Foundation's main causes, the flagship of which is Suicide Prevention. In September 2016, a non-profit campaign, #oneloveoneheart, was activated as part of Suicide Prevention Awareness Month. The campaign's main objective was to raise social awareness of both Suicide Prevention and Depression by using social media platforms to start a constructive conversation on those issues. Launched on September 9th, we had a clear call to action that encouraged our fans, followers, and customers to post an image of a heart using the hashtag #sayiloveyou and tagging @drbrandt. For every one of those posts $1 would be donated to a specific project run by the Dr. Brandt Foundation.
Client: Dr. Brandt Foundation
Content Production: Botbox Inc
Creative Direction: Keran Look Loy
MAGNETIGHT AGE DEFIER™ Skin Recharging Magnet Mask
Influencer Marketing & Social Media Campaign
In September 2016 Dr. Brandt Skincare launched its Magnetight Age Defier Skin Recharging Magnet Mask at and in Sephora stores. Given that we were first to market with such skincare technology the company made a major marketing investment to increase brand awareness, promote product interest, and drive traffic and sales with a strong 360 campaign that included PR & Influencer outreach, Print Ad Campaign, Social Media Content, Digital Advertising, In-Store Events, and a National Training Tour. The entire campaign generated more than 50 million online impressions among both owned and third party channels.
Brand: Dr. Brandt Skincare
Content Production: School House Creative Agency
Direction and Campaign Management: Keran Look Loy & Tractenberg NY