Recent Projects

A natural storyteller and Brand Evangelist with proven success in developing high-impact, disruptive, global marketing strategies across multiple industries including Information Technology, Wines & Spirits, Beauty, and Eyewear.

Brand: Privé Revaux

Role: Head of Brand Marketing

Leveraging the star power of Privé Revaux's celebrity co-founder, Jamie Foxx, a content campaign was expedited to support Privé Revaux's exclusive partnership with America's Best in Spring 2021. The campaign highlighted Jamie Foxx as the co-founder of Privé Revaux with omni-channel execution across TV cable networks, digital platforms, and in-store fixtures. The result was a successful campaign that outperformed sales KPI's. 

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Brand: Privé Revaux

Role: Head of Brand Marketing

Prevalent for its popular "NASA" branding, the Space Age Privé Revaux collection was aimed at acquiring a new, social-media centric, millennial consumer. The creative strategy stretched the limits of the brand style guide to create a unique, fashion forward campaign that generated high levels of social media engagement and a refreshed brand positioning.

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Privé Revaux Euro Expansion

Brand: Privé Revaux

Role: Head of Brand Marketing

Privé Revaux's international growth continued with expansion into new European territories, including Italy, Spain, and Hungary. To support this campaign an omni-channel campaign was launched across digital platforms, influencer networks, and press. The highlight of the campaign included a digital press tour featuring brand co-founders Jamie Foxx and Hailee Steinfeld. The result of the campaign was a top 10 ranking at GrandVision outlets in both Spain and Italy.

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Brand: Privé Revaux

Role: Head of Brand Marketing

Privé Revaux's most recent seasonal collection launch, Spring / Summer 2021. A strategic content campaign executed across both wholesale and DTC channels the campaign leveraged celebrity co-founders Jamie Foxx and Hailee Steinfeld across TV Broadcast, Digital, Social Media, and Print channels, generating a reach of 8 million+ and 40+ organic celebrity hits on social media. 

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Brand: Privé Revaux

Role: Head of Brand Marketing

Privé Revaux's premier celebrity athlete capsule in collaboration with #1 ranked skateboarder, NYJAH. Launched globally in the US, Australia and New Zealand, the campaign generated 8 million impressions within the first month of launch and acquired thousands of new customers and leads in a new niche that increased brand awareness; featured in major digital outlets including WWD, Complex, Rolling Stone, E! Online and People Magazine.

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Brand: Privé Revaux

Role: Head of Brand Marketing

Privé Revaux's collaboration with Disney Pixar's new content franchise "SOUL". The partnership included an exclusive eyewear collection inspired by the animated film's main character, Joe, voiced by Privé Revaux co-founder, Jamie Foxx. The collection was launched successfully alongside the film's Disney+ release at America's Best retailer stores and priverevaux.com. Featured in major digital outlets including WWD and HOLA magazine.

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Brand: Privé Revaux

Role: Head of Brand Marketing

Privé Revaux's collaboration with celebrity actor and influencer Matt Bomer. Launched in August 2020, the content strategy was geared for viral reach generating 500K video views within 48 hours of launch. This was complimented with a digital press tour that generated the highest number of brand impressions of any campaign in the brand's history. 

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Brand: Privé Revaux

Role: Head of Brand Marketing

Fashionista, social media influencer, and actress Olivia Culpo released her first eyewear collection with Privé Revaux.  The capsule was launched internationally driving more than 30 million impressions across mainstream media outlets including E! Online, Stylecaster, WWD, and US Weekly. The launch cemented the brand's partnership with global health organization, Restoring Vision with a 1:1 giveback for every unit sold. 

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Brand: Privé Revaux

Role: Senior Brand Marketing Manager

Brazilian model, actress and Victoria's Secret angel Adriana Lima launched her first eyewear collection with Privé Revax in 2020. A well orchestrated press strategy, in combination with strategic influencer outreach, generated more than 20 million brand impressions and acquired more than 30K new social media followers. Featured in WWD, Hola Magazine, New York Post, and Yahoo News.

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Brand: Dr. Brandt Skincare

Role: Senior Product Marketing Manager

Launched in 2018, Dr. Brandt's new Prebiotics franchise was aimed at capturing a new, health-conscious customer in the Sephora market. With the market shifting to green and clean skincare, Dr. Brandt quickly adapted its product launch strategy to meet new customer demands while remaining a trendsetter with a new prebiotic technology. 

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Brand: Dr. Brandt Skincare

Role: Senior Product Marketing Manager

With the digitally landscape rapidly changing to value user generated content as the true source of customer education, Dr. Brandt set out to rebrand its millennial focused Pores No More collection with UGC inspired marketing creatives leveraged across social media, PR, and influencer networks. The campaign resulted in a 24% increase in sales of the popular Pores No More Category.

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Brand: Dr. Brandt Skincare

Role: Social Media Manager

Launched in 2016, Dr. Brandt's Magnetight Age Defier broke into the US market as the first magnet powered age-defying magnet mask available in Sephora stores. The launch strategy was to disrupt with a widespread UGC content strategy that produced viral reach. Within 1 year the campaign generated 100 million impressions and remains the most successful social campaign.

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